About Us
Our Story:
At The Goodness Guide, we’re here to empower you on your health journey. Whether you’re seeking to understand your body better, improve your relationship with food, or find the root cause of chronic issues, we’re committed to supporting you every step of the way. We believe in treating the whole person, not just the symptoms, and we’re passionate about helping you achieve lasting wellness.
Meet The Founders:
Abi Owens - Founder, Director & Nutritionist
Naturopathy Nutritional Therapist, DipNT (mANP, mGNC)
Abi’s path to wellness began in 2012 when she was diagnosed with Myalgic Encephalomyelitis/Chronic Fatigue Syndrome (ME/CFS). Faced with limited options and understanding within traditional medicine, Abi turned to alternative therapies in search of relief and healing. Over the years, she explored nutrition, acupuncture, homeopathy, herbal medicine, and functional testing, each step bringing her closer to understanding and managing her condition.
Driven by her experience with chronic illness, Abi decided to take control of her health. She dedicated three years to studying at the College of Naturopathic Medicine, qualifying as a Naturopathic Nutritionist. Through functional testing and a holistic approach, Abi uncovered the root causes of her ME/CFS, leading her on a path to recovery. With a deep desire to help others on their wellness journeys, Abi founded The Goodness Guide in 2022, creating a space where personalised nutrition and holistic health are at the forefront.
Arran Rice - Co-founder & Operations Director
Arran has been a digital media pioneer for over 15 years, launching his first online business at just 11 years old. His most notable venture was the world’s largest aviation news website, which achieved an impressive 15 million monthly pageviews. Across his career, the web properties he has created have been viewed over 2 billion times. Through these ventures, Arran developed a profound understanding of digital user psychology, crafting strategies that resonate deeply with audiences and create experiences people love.
In 2021, after selling his aviation media company, Arran embarked on a personal health journey. Confronting an unhealthy relationship with food that had troubled him since his teenage years, he found a newfound passion for nutrition and well-being. This transformation inspired him to leverage his digital expertise in the health and wellness space.
In the summer of 2024, Arran joined forces with Abi as a co-founder of The Goodness Guide. Together, they are expanding the mission of The Goodness Guide, blending personalised nutrition with innovative digital strategies to create a holistic health community that empowers others to thrive.
Our Nutritionists:
Shelley Van Der Berg
Nutritional Therapist, DipNT (mBANT, rCNHC)
As a Nutritional Therapist Shelley works on an individual basis, to conduct a holistic assessment of nutritional requirements by discussing your symptoms and health concerns.
She uses a wide range of tools to assess and identify potential nutritional imbalances and understand nutritional factors affecting your health. She will put an individual programme for diet and supplementation together and help you to understand how these changes might contribute to symptomatic relief and optimised health. In this way, Shelley will empower you to support your overall health and wellbeing through nourishing the body and mind for a more balanced state through applied nutrition.
Shelley trained in Naturopathic Nutritional Therapy from the prestigious College of Naturopathic Medicine. As part of her training, she has completed 100’s of hours in clinical practice and has undertaken additional postgraduate training. Shelley is an Integrative Mycomedicine Association expert, holds specialist nutrigenomics training, and a certified health coaching skills. She is also a certified yoga teacher and level 4 cancer exercise specialist.
